I was asked to create a new brand of Ice Cream with the deliverables of the brief being packaging design and an Advertising Campaign. I decided to go with A British, somewhat nostalgic feel to the product which would bring back such memories as the British seaside and the local Ice Cream van. For the Advertising Campaign I went with a somewhat juxtaposition idea, by showing adults appear to be acting like children it is implied that the product is so good that even adults would throw a tantrum to get their hands on some Mr Scoops Ice Cream.

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